Thick, thin, fluffy, "waffle", large and small, towels serve us at home faithfully. And for many service companies they are an integral part of the business. In beauty salons, spas, fitness clubs, hotels and restaurants, towels are both an important tool and an effective image enhancer. For the customer it is very important to be cared for professionally with the use of high-quality materials. A company that respects its customers and meets their demands can emphasise its client orientation with the help of branded accessories. For example, a crisp, white towel with the logo of the restaurant draped over the elbow of waiter, or quality branded bath amenities of the hotel in its rooms will create a feeling of well-being within the client. A towel, bathrobe or any terry towelling product decorated with the monogram of the company will be also an excellent choice when it comes to versatile and durable souvenirs, as well as being a useful advertising feature. And since hygiene standards involve frequent washing of these products, machine embroidery will help to extend the life of any trademarked product. With embroidery one can turn an everyday item into a unique designer product.